CHAPTER 4
Creating an offer that sells itself
If you’ve ever struggled to get clients, it’s not because you aren’t talented. It’s because your offer isn’t clear or compelling enough.
Most designers pitch their work in a way that makes clients do too much thinking. They say things like:
"I offer UI/UX design, branding, and strategy. Let’s chat about your needs!"
The problem? Clients don’t want to figure out what they need. They don’t want to guess what they’ll get. They don’t want vague discussions that lead to custom proposals.
A strong offer removes all friction. It tells the client, in one glance, exactly what they’re getting, how it works, and why it’s worth the price. It makes the decision to buy instant and effortless.
The anatomy of a high-converting offer
Every successful productized service follows the same structure:
The Problem You Solve – What painful issue are your clients facing?
The Specific Outcome You Deliver – What measurable result will they get?
The Process – How does it work, step by step?
The Price – How much does it cost, and why is it worth it?
The Call to Action – What’s the next step to buy?
Let’s break these down.
The problem you solve
People buy solutions, not services. If your offer doesn’t immediately connect to a painful, urgent problem, it won’t sell.
Instead of saying, “I design websites,” say, “I help SaaS startups increase conversions by fixing their landing pages.”
Instead of “I do UX audits,” say, “I help apps reduce churn by optimizing onboarding flows.”
Your service needs to be positioned as the solution to a costly problem—one that businesses are already losing money on.
The specific outcome you deliver
A weak offer says: “I’ll improve your UX.”
A strong offer says: “I’ll identify the 10 biggest UX problems causing drop-offs and give you a step-by-step fix.”
The more tangible and measurable your outcome, the more valuable your offer feels. If a client knows your service will increase sign-ups by 15%, it’s an easy yes.
The process
Most clients hesitate to buy because they don’t understand what will happen next. The best way to eliminate this fear is to explain your process in simple steps.
For example:
Landing Page Fix Package
Day 1: You fill out a short intake form with details about your audience and goals.
Day 2-3: I analyze your current page and identify weak points.
Day 4: You get a full teardown report with action steps and wireframe suggestions.
Day 5: We do a 30-minute call to review the fixes.
A clear process builds trust and confidence—clients can see exactly what’s coming.
The price
Your pricing should be frictionless. That means:
No hourly rates.
No complicated custom quotes.
No "let's discuss pricing on a call."
A fixed price makes it easy to buy. Instead of saying, “Pricing depends on the project,” say, “$2,500 for a full landing page teardown and redesign.”
If needed, offer tiered pricing:
Basic Audit – $1,500 (Review + 10 Fixes)
Audit + Wireframes – $2,500
Full Redesign – $5,000
Give clients clear options instead of making them guess what they should buy.
The call to action
The final step: Make buying easy.
Instead of saying, “Contact me to learn more,” say, “Click here to book your UX audit in 3 minutes.”
If you sell one-time services, use a checkout page (Stripe, Gumroad, etc.).
If you want to talk before closing a deal, use a booking link (Calendly).
Every extra step loses clients. Make buying as simple as clicking a button.
Putting it all together
Here’s a before-and-after example of a weak vs. strong offer:
Bad: “I do UX audits. Let’s chat about your needs!”
Good: “I help SaaS founders increase activation rates by fixing onboarding drop-offs. My UX audit delivers 10 actionable fixes in 3 days—no fluff, just results. Book your audit now.”
See the difference? The second one tells who it’s for, what it does, how it works, and why it’s valuable—all in two sentences.
Now that you know how to create a strong offer, it’s time to get it in front of clients. In the next chapter, we’ll cover how to land your first sales without feeling salesy.
